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The cookies that are used for analytical purposes help to collect data that allow the services to understand how users interact with them. This information is used to improve the content of the services and their functions, as well as to offer a better user experience.

Some cookies help us understand how visitors interact with our website. For example, Google Analytics, a Google product, uses a set of cookies to collect information and provide site usage statistics without personally identifying each visitor.

The main cookie used by Google Analytics is "_ga", which allows the services to distinguish one user from another and lasts for 2 years. It is used by all sites where Google Analytics is implemented, including Google services.

Google services also use analytical cookies like these, in addition to others such as "NID" in Google Search and "VISITOR_INFO1_LIVE" in YouTube.

Cookie name Default duration Description

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Used to limit the percentage of requests. If Google Analytics has been implemented using Google Tag Manager, this cookie will be called _dc_gtm_ <property- id>.

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Google Tag Manager: Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile application. After the Tag Manager snippet has been added to the website or mobile app, you can configure the tags using a web-based user interface without having to change and implement additional code. This reduces the number of errors and avoids resorting to a developer or programmer to make changes. For more information, click here

GA Audiences: collect the behavior of users on the website and group them into remarketing audiences based on the criteria that are defined. They are mainly used in AdWords remarketing campaigns on the search and display networks. For more information, click here

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Google Adwords User List: the same as GA Audiencies, but allows you to create remarketing lists directly from Adwords. For more information, click here

Google Dynamic Remarketing: it is a tag that allows visitors to our website to be remarked on the Google Display network with ads that contain products that they have already seen. For more information, click here

Facebook Custom Audience: they collect the behavior of users on the website and group them into remarketing audiences based on the criteria that are defined. For more information, click here

Facebook Pixel: Facebook Pixel is an analysis tool that helps us measure the effectiveness of our advertising, preparing reports on the actions that people take when they visit the website. For more information, click here

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Facebook Connect: allows you to browse the Internet with your user identity. Thus, a user can comment and share content from other websites and all that activity will appear on their wall. On our website it is done through the Share button on product sheets and other web pages. For more information, click here

These are the active cookies:

Cookie	Duración	Descripción
_fbp	3 meses	Utilizado por Facebook para ofrecer una serie de productos publicitarios, como ofertas en tiempo real de terceros anunciantes
fr	3 meses	Utilizado por Facebook para mostrar anuncios relevantes a los usuarios y medir y mejorar los anuncios. La cookie también rastrea el comportamiento del usuario en la web en sitios que tienen instalado píxeles de Facebook o complementos sociales de Facebook.
IDE	1 año 24 dias	Utilizado por Google DoubleClick y almacena información sobre cómo el usuario utiliza el sitio web y cualquier otro anuncio antes de visitar el sitio web. Se utiliza para presentar a los usuarios anuncios que son relevantes para ellos de acuerdo con el perfil del usuario.
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VISITOR_INFO1_LIVE	5 meses 27 dias	Youtube establece esta cookie. Se utiliza para rastrear la información de los videos de YouTube incrustados en un sitio web.