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The main cookie used by Google Analytics is "_ga", which allows the services to distinguish one user from another and lasts for 2 years. It is used by all sites where Google Analytics is implemented, including Google services.
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2 years | Used to distinguish users. |
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24 hous | Used to distinguish users. |
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Google Tag Manager: Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile application. After the Tag Manager snippet has been added to the website or mobile app, you can configure the tags using a web-based user interface without having to change and implement additional code. This reduces the number of errors and avoids resorting to a developer or programmer to make changes. For more information, click here
GA Audiences: collect the behavior of users on the website and group them into remarketing audiences based on the criteria that are defined. They are mainly used in AdWords remarketing campaigns on the search and display networks. For more information, click here
Google Adwords Conversion: it is the pixel that collects Google Adwords conversions. For more information, click here
Google Adwords User List: the same as GA Audiencies, but allows you to create remarketing lists directly from Adwords. For more information, click here
Google Dynamic Remarketing: it is a tag that allows visitors to our website to be remarked on the Google Display network with ads that contain products that they have already seen. For more information, click here
Facebook Custom Audience: they collect the behavior of users on the website and group them into remarketing audiences based on the criteria that are defined. For more information, click here
Facebook Pixel: Facebook Pixel is an analysis tool that helps us measure the effectiveness of our advertising, preparing reports on the actions that people take when they visit the website. For more information, click here
Facebook Impression: allows you to track impressions in campaigns at CPM. For more information, click here
Facebook Connect: allows you to browse the Internet with your user identity. Thus, a user can comment and share content from other websites and all that activity will appear on their wall. On our website it is done through the Share button on product sheets and other web pages. For more information, click here
These are the active cookies:
Cookie | Duración | Descripción |
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_fbp | 3 meses | Utilizado por Facebook para ofrecer una serie de productos publicitarios, como ofertas en tiempo real de terceros anunciantes |
fr | 3 meses | Utilizado por Facebook para mostrar anuncios relevantes a los usuarios y medir y mejorar los anuncios. La cookie también rastrea el comportamiento del usuario en la web en sitios que tienen instalado píxeles de Facebook o complementos sociales de Facebook. |
IDE | 1 año 24 dias | Utilizado por Google DoubleClick y almacena información sobre cómo el usuario utiliza el sitio web y cualquier otro anuncio antes de visitar el sitio web. Se utiliza para presentar a los usuarios anuncios que son relevantes para ellos de acuerdo con el perfil del usuario. |
test_cookie | 15 minutes | Esta cookie la establece doubleclick.net. El propósito de la cookie es determinar si el navegador del usuario admite cookies. |
VISITOR_INFO1_LIVE | 5 meses 27 dias | Youtube establece esta cookie. Se utiliza para rastrear la información de los videos de YouTube incrustados en un sitio web. |
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