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Google Tag Manager: Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile application. After the Tag Manager snippet has been added to the website or mobile app, you can configure the tags using a web-based user interface without having to change and implement additional code. This reduces the number of errors and avoids resorting to a developer or programmer to make changes. For more information, click here
GA Audiences: collect the behavior of users on the website and group them into remarketing audiences based on the criteria that are defined. They are mainly used in AdWords remarketing campaigns on the search and display networks. For more information, click here
Google Adwords Conversion: it is the pixel that collects Google Adwords conversions. For more information, click here
Google Adwords User List: the same as GA Audiencies, but allows you to create remarketing lists directly from Adwords. For more information, click here
Google Dynamic Remarketing: it is a tag that allows visitors to our website to be remarked on the Google Display network with ads that contain products that they have already seen. For more information, click here
Facebook Custom Audience: they collect the behavior of users on the website and group them into remarketing audiences based on the criteria that are defined. For more information, click here
Facebook Pixel: Facebook Pixel is an analysis tool that helps us measure the effectiveness of our advertising, preparing reports on the actions that people take when they visit the website. For more information, click here
Facebook Impression: allows you to track impressions in campaigns at CPM. For more information, click here
Facebook Connect: allows you to browse the Internet with your user identity. Thus, a user can comment and share content from other websites and all that activity will appear on their wall. On our website it is done through the Share button on product sheets and other web pages. For more information, click here
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